(12 September 2012, Johannesburg) Daniela Tommasi has joined Continental Outdoor Media as the company's Airport and Gautrain Manager. Tommasi has ten years of airport advertising experience in particular and has been acknowledged for growing and maintaining national airport inventory sales at Primedia Outdoor and at Airport Media (now owned by Avusa).
"Working with the Gautrain outdoor advertising portfolio is going to be a significant growth opportunity for me, considering the expanding commuter networks in South Africa. I think the airport and Gautrain market is similar – there is 'dwell' time which creates many exciting advertising opportunities for brands. There is nothing more invigorating that watching the movement of people in terminals and on platforms," said Tommasi.